Nirvanix is reportedly shuttering its cloud storage service

Nirvanix, the cloud storage provider based in San Diego, is about to shut down, according to reports in CRN and  InformationAge report which says customers have been given two weeks to migrate their data elsewhere.

I’ve reached out for comment and will update this story as needed, but reaction is rather blase. Cloud storage, after all, has been a free for all with dozens of startups entering the fray to win corporate customers even as established giants — Google, Microsoft, and others — are carving out their piece of the pie. (We’ll talk more about that at Structure:Europe, kicking off in minutes.)

The six-year-old company has raised more than $70 million in venture capital funding to date, including a $25 million Series C round last May led by Khosla Ventures. Other Nirvanix backers include Valhalla Partners, Intel Capital, Mission Ventures and Windward Ventures.

Andres Rodriguez, CEO of Nasuni, an enterprise storage management company, said this is a wake up call to customers everywhere. “This news shows that, unless you do your homework, cloud storage can still be a scary place,” he said.