BlackBerry reportedly slashing workforce by 40% this year

BlackBerry’s(s bbry) employee head count of 12,700 may be down to under 8,000 before the end of 2013, The Wall Street Journal reported on Wednesday. The company continues to slash costs as it is losing smartphone market share to iOS(s aapl), Android(s goog) and, most recently, to Windows Phone(s msft).

The cuts will reportedly take place over numerous departments although I suspect those associated with BlackBerry’s hardware division will be hardest hit, even though the company launched a new phone earlier today. BlackBerry is making far more money from its high profit services area and would be more appealing to a buyer without the low-profit hardware group.