Europe’s love-hate affair with cloud computing; the week in cloud

The conventional wisdom is that Europe is a few years behind the United States in cloud adoption, but interest in cloud deployment remains sky high. That perception was borne out by panelists and attendees at last week’s Structure:Europe event and other reports that show cloud adoption growing despite PRISM-generated concerns over data privacy, which have yet to be sorted out.

map of europeLast week, Viviane Reding, VP of the European Commission and the EU’s Commissioner for Justice, called for a single data privacy law to cover the entire European Union. Currently, some European countries — Germany and Switzerland, for example — have more iron-clad data sovereignty rules than others.

According to a statement outlining the proposal, the proposed regulation is:

“[T]he Union’s response to fear of surveillance. By adopting the Data Protection Regulation, the Union will equip it itself with a set of rules fit for the 21st century. Rules that will empower the very people whose data fuels the digital economy. Rules that will ensure the digital economy’s growth can be sustained.”

The value of E.U. citizens’ data in aggregate was €315 billion ($426 billion) in 2011 and could hit the I €1 trillion ($1.35 billion) annually in 2020, provided that trust issues that have arisen can be addressed, according to the European Union. A whopping 92 percent of Europeans worry about mobile apps collecting their data without their consent and 89 percent say they want to know when the data on their smartphone is being shared with third parties.

If you think cloud tech sales are healthy now, just wait

The market for foundational cloud technologies from basic virtualization to top-of-the-stack security will be booming over the next few years, according to new research from the 451 group’s Market Monitor service (password required) but Louis Columbus has a good summary here on The total market for “cloud enabling technologies” or CET will grow at a brisk 21 percent compound annual growth rate of 21 percent to 22.6 billion in 2016 from $10.6B in 2012.

All of our Structure:Europe cloud coverage is here and check out last week’s Structure Show featuring New Relic founder Lew “Sweet Lew” Cirne’s tips for startups.

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More cloud news from the interwebs:

From Businessweek: IBM’s Rometty needs to prep the tech giant for the cloud computing era

From Bloomberg TV (video): Has Oracle missed out on cloud computing?

From GigaOM: No new news; Oracle hardware revenue falls again

Frome Citeworld: Salesforce-Workday partnership

From Reuters: Microsoft CEO Ballmer bids emotional farewell to Wall Street

From Barrons: Microsoft: Lack of specifics amidst analyst day strategy discussion