A few years ago, Evernote started to test the waters for physical products that lined up with its note repository positioning, and worked with partners on items like the Evernote Smart Notebook by Moleskine. But now they’ve snapped.
Evernote has launched the Evernote Market where its selling items like the Moleskine, a scanner that’s integrated with Evernote (the Scansnap Evernote Edition Scanner), and what looks like a much better stylus for iOS devices (the Jot Script Evernote Edition). But socks, backpacks, and iPad sleeves? Wallets?
There may in fact be enough software, hardware, wearables, and peripherals to justify a store, but I think Evernote should keep away from socks.