Sony’s not even going to bother selling its new e-reader in the United States

Probably a good thing because nobody was going to buy it anyway: Sony (s SNE) is not going to sell its new e-reader, the PRS-T3 released earlier this month, in the United States.

The company cited “the region’s market changes” — i.e., competition from Amazon (s AMZN), Barnes & Noble (s BKS) and Kobo — as the reason it won’t launch here. Sony’s e-reader market share in the U.S. has dwindled to negligible levels in recent years.

Here’s Sony’s rationale, in a statement via The Digital Reader:

“Sony will not be offering the Reader PRS-T3 in the United States. In response to the region’s market changes, Sony will be focusing instead on mobile and tablet devices, including the Xperia Tablet Z and Xperia Z smartphone. Digital reading and ebooks remain an important priority for Sony. Reader Store will still help book lovers find and read their next story, anytime and anywhere, and customers can continue to expect new and exciting features and discovery tools. Reader Store will continue to support previous Readers as well as other compatible devices via the free Reader apps for PC, Mac, Android and iOS.”

The PRS-T3, which includes a built-in cover and a “quick charge” feature, is supposed to be on sale in Europe, Canada and Japan this month, but Sony hasn’t released prices yet.