How enterprises are capitalizing on emerging technologies (with a little help from startups)

In a recent survey of global companies by Bain Consulting, fewer than 1 in 5 executives say their companies are “very effective” at breakthrough innovation. While enterprises have long struggled with innovation, emerging technologies have raised the stakes even higher. In virtually every industry challengers are leveraging mobile, social, big data, the cloud and other technologies to develop and bring disruptive new products to market. In addition to technology, lean startups are employing crowdsourcing, agile and other disruptive processes to accelerate and improve their odds of success.

With legacy systems, processes and even people, enterprises are finding it increasingly difficult to match the speed and innovativeness of startups. Faced with the rapid pace of emerging technologies and a growing gap in capability, enterprises are trying a number of different approaches to innovate and compete more effectively. Fueled by an ecosystem of investors, accelerators and advisors, startups represent a vital new innovation partner as well as a fresh source of ideas and practices for enterprises.

In an upcoming GigaOM meetup in Atlanta (Oct. 10th) at The Biltmore, executives from leading companies will join entrepreneurs to discuss ways in which enterprises can capitalize on emerging technologies by engaging with and even emulating startups. With support from event co-sponsors TAG and Hypepotamus, the event will examine the topics important to enterprises, startups and investors:

  • Innovating Innovation – a fireside chat with David Butler, VP of Innovation, Coca-Cola. Global brands have a unique opportunity to “think locally” while experimenting and deploying at scale. David will discuss the motivation and goals of Coke’s efforts to “remake” innovation, which includes, for example, launching accelerators led by entrepreneurs in nine of its leading global markets.
  • How Enterprises Can Capitalize on Emerging Technologies – GigaOM’s Stacey Higginbotham will lead the panel with executives from AT&T (Chris Penrose, SVP, Connected Devices), Kenji Takeuchi (VP, Products and Technology, Flextronics), and Rhonda Lowry (VP, Emerging Social Web Technologies, Turner Broadcasting). Panelists will discuss the sweeping changes that technologies are bringing to entertainment, homes and vehicles, healthcare, and even consumer products, and share how their companies are adapting to and capitalizing on these developments.
  • ATDC Industry Connect Program – Mike Hersh, General Manager of Ga. Tech’s ATDC (named by Forbes as one of the top 12 technology incubators “changing the world”), will describe how their Industry Connect program matches and facilitates collaboration between global companies and ATDC startups, many of which have “deep” IP.
  • What Enterprises Can Learn from Startups – with yours truly moderating, Jamie Bardin (VP, New Category Development, Georgia-Pacific), Johnson Cook (co-founder and managing director of Atlanta Tech Village, the south’s largest tech startup center) and Genevieve Bos (founder and CEO of IdeaString) will discuss how enterprises and startups can effectively engage with and learn from one another.

The GigaOM meetup is next Thursday, Oct. 10th 5:30 – 8:30pm in Atlanta at The Biltmore. Registration is free, but space is limited so an RSVP is required. Click here to RSVP.

Featured image courtesy of Shutterstock user tommistock.