New Verizon Cloud turns to AMD SeaMicro servers to do the heavy lifting

You know that brand new enterprise cloud Verizon announced last week? Well, it ain’t gonna run on the usual “name-brand” servers. Instead it will rely on AMD SeaMicro servers, yet another proof point for a trend that’s worrying mainline server vendors like Hewlett-Packard(s hpq), Dell(s dell) and IBM(s ibm).

SeaMIcro serversAMD(s amd) said it worked with Verizon(s vz) on the new SeaMicro SM15000 boxes which, it claims enable faster VM provisioning; “fine grained configuration options,” including CPU speeds ranging from 500 MHz to 2000 MHz; and “strict traffic isolation” data encryption.

Last week, before Verizon CTO John Considine unveiled the company’s new  Verizon Cloud, he was vague about the hardware underpinnings but did say Verizon built its infrastructure from the ground up. “VMware(S vmw) and EMC(s emc) and Cisco(s csco) and HP remain great partners but this is our own design. We did our own work in software-defined networking, in storage, in hypervisors and in orchestration,” he said in an interview.

The use of inexpensive, energy-efficient servers — from SeaMicro, Wistron, Quanta, etc. —  has become a huge issue for traditional server makers like Hewlett-Packard, IBM (which reportedly tried to sell off its server business to Lenovo earlier this year), and Oracle too, now that it’s in the server business.

No wonder all those server makers are rushing to cloud as fast as they can.