Simon says: ARM is well positioned for the internet of things

After years in the background, ARM(s armh) is in the spotlight thanks to chips with its intellectual property powering the vast majority of mobile devices. Will that light continue to shine as the new internet of things (IoT) market heats up? Absolutely, suggested Simon Segars, CEO, ARM, speaking at the GigaOM Mobilize 2013 event on Wednesday.

“Part of the beauty of our business model is the amplification from our business partners,” Segars noted, and the evidence suggests he’s right. That’s not just because ARM now has 300 licensees for its IP, but also because “hardware is cool again.” Thanks to funding vehicles such as Kickstarter, teams can build a product around a $0.50 microprocessor.

The low-cost ARM chip “can be the heart of a device; it’s programmable so you can build around it, making it easier for product innovation. Products such as Arduino and Raspberry Pi are accelerating creativity, enabling more people to participate.”

What about Intel’s(s intc) latest move into IoT with its low-power Quark process and Galileo board? Not a problem, according to Segars. “The market is huge and supports everyone in it. IoT can mean a number of different devices, which will need a vast array of solutions.”

Intel is really just getting started in this space, but ARM already has a number of chips that can power that “vast array” of IoT devices. And that puts ARM in the driver’s seat to take advantage of connected devices, just as it did with smartphones and tablets.

Check out the rest of our Mobilize 2013 coverage here, and a video embed of the session follows below:

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A transcription of the video follows on the next page