The changing role of design in a new era of device connectivity

Samsung is putting design first as it moves forward. Dennis Miloseski, head of the design studio for Samsung Design America, made that clear at this year’s GigaOM Mobilize 2013 conference as he detailed how Samsung plans to innovate through design.

Samsung Design America is about a year old, and staffs members across multiple disciplines from experience and UI design to industrial design and engineering.

“We approach problems very differently and very much in a Valley-minded approach. So it’s a maker culture; iterate and build fast,” Miloseski said.

Right now the team is primarily at work on products within the mobile space, and much of its work is on track for a 2014 release.

“We’re not asking what is the next phone or the next device but questioning what is the future of mobile. So we get a chance to take a step back and look at behavior and how people are starting to interface with their mobile devices and it gives us a chance to bring a deeper philosophy towards where and how the company should invest,” Miloseski said.

One big question the design team is looking at is how to turn Samsung from a technology brand to more of a lifestyle brand, which of course includes a big push into the wearable space. (To learn more about this trend check out our experience design conference RoadMap on November 5th and 6th in San Francisco).

Miloseski compares the transition to wearable tech to the transition to mobile tech years ago. “When the mobile business started we were starting to use a lot of components that were in the PC business and we had to start developing new approaches to that new technology, and I think in wearable we have this new frontier where these new devices are going to have to be thought through in which they actually change the ways we live our life.”

When questioned about his design inspirations, Miloseski said that he is more interested in what could be and how we can start living our lives better. “We’re in the business to turn science fiction into science fact,” Miloseski said.

Check out the rest of our Mobilize 2013 coverage here, and a video embed of the session follows below:

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A transcription of the video follows on the next page