eBay acquires Shutl, plans to expand same-day delivery to 25 cities

In an effort to expand its same-day delivery service to cities across the country (and across the pond), e-commerce giant eBay (s EBAY) has snapped up London-based startup Shutl.

At a New York press conference on Tuesday, eBay president Devin Wenig said the company had acquired the same-day delivery company and plans to expand its eBay Now service to 25 cities, including London, in 2014. He also said that eBay Now will open in Chicago today and then expand to Dallas.

“We intend to make eBay the most convenient way to shop locally, period,” he said.

The acquisition comes as more companies attempt to compete in the same-day delivery space. Last month, Google (s GOOG) said it had opened its same-day delivery service to shoppers in the Bay Area, and last week Walmart said its same-day service had expanded to Denver (from San Jose and San Francisco) and, this summer, Amazon Fresh (s AMZN) made its first move out of Seattle to Los Angeles. Additionally, startups like PostMates, Deliv, WunWun and others have launched in select markets to provide on-demand delivery.

In addition to the acquisition, eBay updated its site with several new features meant to personalize its online shopping experience, including the addition of “collections,” which are groups of items curated by eBay expert curators, buyers and sellers, and “curators,” who are top trendsetters on eBay, as well as customizable profiles for buyers and sellers. The company also rolled out a new page, called eBay Today, which features new items curated daily, and added the ability for users to follow collectors, curators and other eBay users.