How New Relic plans to do much, much more with all that app data

New Relic has big plans for all the data it collects about application performance. On Thursday, it announced a new version of New Relic for Mobile Apps that will “go deep into iOS (s AAPL) or Android (s GOOG) code to debug mobile apps in real time,” said CEO Lew Cirne. It will also preview a new software analytics service that promises developers a deeper, more granular and interactive view into what’s going on with their applications in the wild.

For Rubicon, New Relic built a new database tailored to handle the sorts of data points needed here, Cirne  said in an interview in advance of the company’s first-ever user conference. New Relic did look at a bunch of open-source database options, but they fell short of the company’s performance requirements, he said.

At Gigaom’s Structure event last June, Cirne said he was taking off to work on a new project, an internal startup, and a few months later at Structure:Europe he hinted broadly about what it would be (see the video below.) Now we know. He was building a new service from the database on up. Yikes.

“We prepopulate [the database] with all your mobile and web application events and then developers can quickly query it,” he said. The goal is to offer very fast results to encourage more interactive queries.

Most developers have “a firehose” of questions about what’s happening with their applications in the field, and this service was built to address that torrent. Make no mistake, it’s a developer-focused product. No drag-and-drop visual niceties here — just the ability to type query after query as more questions arise, and the promise of very fast results, according to Cirne .


Developers at a big company can also search across all applications associated with that business to track all usage. They can delve into the usual stuff — how many page views did this app have in X days or weeks? How many users by geography? How many used the paid version of the product vs. the freebie? But the key is speed of results, which should encourage deeper dives into what’s going on with application usage. New Relic customers can sign up for the beta now.

The company will also talk up a new release of New Relic for Mobile apps, which promises developers of iOS and Android apps a detailed look at screen load times, CPU and memory usage and user interface performance — all critical metrics, Cirne said. It will “go deep into iOS or Android code to debug mobile apps in real time.”

San Francisco-based New Relic leads the charge on application performance management and monitoring — developers love the technology and its SaaS delivery. It also faces growing competition from companies like AppDynamicsAppNeta and ThousandEyes. But given the proliferation of mobile devices now and the expected explosion of even more as the internet of things era takes hold, there may well be enough business for everyone.

Cirne hinted about the company’s plans to offer more value with mobile apps data at Structure:Europe in September. For his talk, check out  the video below:

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