IBM study: Cloud good for business. What else?

According to an IBM survey released last week, “cloud’s strategic importance to decision-makers, such as CEOs, CMOs, finance, HR and procurement executives, is poised to double from 34 percent to 72 percent — vaulting over their IT counterparts at 58 percent.”

The survey found that one out of five organizations are ahead of their competitors — not just cutting costs and driving efficiency through cloud computing, but they are seeing a key strategic benefit as well.

Organizations surveyed are 170 percent more likely to use analytics extensively via cloud to derive insights for better business decisions.

“In addition, IBM’s research found that leading organizations are looking to the cloud to differentiate them from their competitors. In fact, they are 136 percent more likely to use cloud to reinvent customer relationships. “

Compared to more cautious cloud adopters, leading organizations are:

  • 117 percent more likely to use cloud to enable data-driven decisions.
  • 79 percent more likely to rely on cloud to locate and leverage expertise        anywhere in the ecosystem for deeper collaboration.
  • 66 percent are using cloud to strengthen the relationship between IT and        lines of business, and the majority are using cloud to integrate and apply        mobile, social, analytics, and big data technologies.

Finally, the study findings suggest that business and technology leaders should prioritize cloud investments in areas where they can differentiate from the competition.  That’s certainly obvious but sound advice.

As cloud computing continues to grow, more businesses will look the the strategic advantages that this technology can provide more so than the cost benefit.  Considering this as the tip of the iceberg in redefining the value of cloud computing.  We’re moving the focus away from cost savings to agility, decision support, and time-to-market benefits.