Author Tim Ferriss launches publishing venture aimed at audio-books

Tim Ferriss, the author of popular how-to lifestyle books like “The 4-Hour Body,” says he is launching a custom publishing venture aimed at audio-books. As part of his new venture, which Ferriss calls a book club, he is buying up the audio-book rights to titles that he loves — such as the book “Vagabonding,” originally published in 2002 — and creating studio-quality audio versions. In a blog post, Ferriss says that he thinks he can “at least double an author’s print sales with my marketing of their audio/e-book.”