Roadmap Rerun: Erik Spiekermann on Apple, modesty and typefaces

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If you missed our mega-awesome Gigaom Roadmap design conference last week, fear not! We’re bringing you highlight from the general sessions, free-o-charge right here, every Monday.

Let’s kick things off in style with a talk between Jeff Veen, VP of Products at Adobe and Erik Spiekermann, designer and typeface god at Edenspiekermann. In this discussion about Typeface on Screens: The Invisible Building Blocks of Brands, Spikermann offers up gems such as Apple’s (s APPL) iOS 7 font being “beautiful as typeface, totally sucks as an interface.”

Be sure to check back next week for even more top-notch connected design talks from Roadmap 2013.

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Typographer and designer Erik Spiekermann in discussion with Adobe Product VP Jeff Veen about the importance of typeface in the digital age.

Erik Spiekermann is information architect, type designer and author. Two of his typefaces, FF Meta and ITC Officina, are considered to be modern classics. He founded MetaDesign (1979) and FontShop (1988). He is behind the design of well-know brands such as Audi, Bosch, VW, German Railways and Heidelberg Printing, among others; information systems for Berlin Transit and Düsseldorf Airport and for publications like The Economist.I n 2011 he received the German National Design Award for Lifetime Achievement and the TDC Medal.Today he is managing partner and creative director of Edenspiekermann with offices in Berlin, Amsterdam and San Francisco.

As the vice president of products for Adobe, Jeff Veen runs product development for their creative cloud service. He joined them in October 2011, when they acquired Typekit, the company he co-founded and ran as CEO. In addition to Typekit, Veen was one of the founding partners of the user experience consulting group Adaptive Path. While there, he led the development of Measure Map, which was acquired by Google. During his time at Google, Veen redesigned Google Analytics and lead the UX team for Google’s apps. Earlier, Veen was part of the founding team at Wired Magazine, where he helped build HotWired, Web Monkey, and Wired News. During that time, he authored two books, “HotWired Style” and “The Art and Science of Web Design.”