The weekend review: an AWS Re:Invent recap and the third way of work

This week was another big one for the cloud and big data, as’s Dreamforce conference took over the streets of San Francisco and the F1 U.S. Grand Prix hit the track in Austin, Texas. Gigaom Research readers did their homework: One of the most popular pieces of research content was a postmortem on this month’s  AWS Re:Invent conference. Other popular reports include a how-to guide for Windows Server 2003 migrations and Stowe Boyd’s latest weekly update.

First, in “AWS re:Invent 2013: highlights and analysis,” Jo Maitland and Janakiram MSV provide a conference postmortem of AWS Re:Invent, Amazon’s second annual cloud computing trade show, which wrapped up earlier this month. With packed expo halls and a hectic agenda of over 200 sessions, Amazon showed off its role as the cloud of choice for both startups and enterprises like GE, Shell, and Samsung; Maitland and Janakiram note that “AWS looks like the new Microsoft, with its cloud platform becoming the new Windows.” Their report summarizes the top trends and highlights of the show, including takeaways from Andy Jassy’s keynote and other major topics such as Amazon’s increased focus on the AWS ecosystem, feature announcements made during the show, and other news to emerge from re:Invent.

Next, in “The costs and risks of migrating from Windows Server 2003 to the cloud,” Andrew Brust presents an instruction manual and overview for IT managers and other technology decision makers facing “the impending end of extended support for Windows Server 2003 on July 14, 2015,” which will expose existing clients to security breaches and a lack of vendor-provided support. Brust introduces seven mitigation options for enterprises that are currently using Windows Server 2003, and provides a detailed analysis of the business-decision criteria associated with each, including costs and risk factors. He translates each of these into actionable items and key takeaways for enterprise IT managers who most create a plan for sunsetting their Windows Server 2003 systems.

Last, in his latest weekly update, “Moving toward a third way of work: leaving the first and second behind,” Stowe Boyd addresses a recent article by Chris Heuer about the supposed death of social business, arguing that social business isn’t dead but instead that the term has been misinterpreted and is due for a reexamination. Boyd reflects on his response to Heuer’s article, and he includes excerpts from the ensuing dialog that points to an ever-changing definition of work and the constantly-evolving role of social within the workplace. As Boyd notes, “What may be the most difficult thing for the social business cadre to accept is that the core principles of social have already been assimilated into the world of business, perhaps as deeply as they can be at present,” and he lays the groundwork for a larger essay on what Boyd calls “the third way of work.”

Also popular this week: 

The wearable-computing market: a global analysis

How to resolve cloud migration challenges in physical and virtual applications

The biggest hindrance to corporate growth