New Relic, getting IPO ducks in a row, brings on vet

New Relic just named Hilarie Koplow McAdams as its first chief revenue officer in what’s seen as  pre-IPO prep. Koplow-McAdams was most recently vice president of global sales for crm) and also spent time in executive roles at Intuit and Oracle(s orcl).

Hilarie Koplow-McAdamsIn a blog post announcing the hire, New Relic founder and CEO Lew Cirne said she will direct the development of “New Relic sales, customer success services and business development organizations — focused on growth across all market sizes, segments and key geographies.”

The goal is to entrench New Relic, a Software-as-a-Service-based application performance management and monitoring tool, in companies ranging from startups to mega-enterprises. The company is also trying to broaden out, seeking to capitalize on all the data it collects in monitoring all those applications.

San Francisco-based New Relic is expected to file an IPO in 2014.