Eric Schmidt says his worst mistake was ‘missing social’:
Eric Schmidt’s 2014 Predictions via Bloomberg
The biggest mistake that I made was not anticipating the rise of the social networking phenomenon. Not a mistake we’re going to make again. I guess in our defense we were busy working on many other things, but we should have been in that area and I take responsibility for that.
Here’s my prediction, but it might not be for 2014. At some point, someone inside of Google will think about tapping into the hundreds of millions of users of Gmail, Google Calendar, and Google Docs, and they will come up with something incrementally social for that mix. And it won’t be Wave, Orkut, or Google+, which are all dogs.
So that mistake that Schmidt was talking about? It’s not in the past: they are still making it, over and over again, every day.