Movea unveils reference design for “world’s most accurate” fitness tracker

Fitness trackers are a bigger deal than ever at this year’s Consumer Electronics Show, and while many companies are promising more and more features, motion tracking firm Movea is focused on something a little less tangible: accuracy. Movea has partnered with Texas Instruments and design firm Xm-Squared to introduce the G-series, a reference design for what Movea claims is the “world’s most accurate” fitness tracker yet.

As you can see, the design itself isn’t particularly noteworthy. It looks like a cross between the Fitbit Force (see disclosure) and the Nike+ FuelBand SE(s nke) to me. But unlike either of those bands, or any others on the market, Movea is making claims of unsurpassed accuracy. For instance, the G-series is the only fitness band I know of that features posture detection. Movea says the band can detect when you’re standing, sitting, walking or running.

The band hits all of the standard marks as well, like step count, energy expenditure, distance, sleep time and sleep analysis. It also monitors sports performance like running speed and cadency as well as biking cadency.

Movea claims the band achieved greater than a 95 percent success rate in activity detection, including in-transportation mode. The tracker also averaged the lowest step count error score compared to other band on the market, and sleep analysis closely mirrors results from PolySomnography, which is widely used in hospitals.

Accuracy is a big deal when it comes to fitness trackers. Plenty of commenters have written to me about my reviews of the Fitbit Force and Jawbone UP24, citing issues they experienced with accuracy (which, for the record, I didn’t have experience while testing either of the bands). But ultimately, if you’re using an activity tracker, you want the results to be as accurate as possible. So if the G-series lives up to its claims, and if Movea can entice a manufacturer to bring a band like this to market, I’m sure there would be an audience for it.

Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of Gigaom. Om Malik, founder of Gigaom, is also a venture partner at True.