Merchant review service TrustPilot picks up $25M for continued expansion

Reviews community Trustpilot has picked up $25 million in Series C funding, the Danish company announced on Monday. The money will be used for continued expansion, a spokeswoman for the company told me. Trustpilot now has more than 5 million reviewers feeding paid-for “TrustScores” for over 70,000 ecommerce sites — this data is also syndicated to Google(s goog) for its Seller Rating program — and recently opened offices in London and New York. Participants in the round included DFJ, DFJ Esprit, and existing investors Index Ventures, Northzone and Seed Capital.