Upcoming Gigaom event: How much data can your car generate? Turns out, lots

Your car has become a data hub, with USB ports, a SD card reader, Bluetooth connections to your phone and more. While several automakers announced plans for advanced telematics applications at CES, Ford has been slowly adding electronics and other computing features across its entire line.

One of our confirmed speakers for Structure Data in March is Ford’s Michael Cavaretta, who is a data scientist and has worked at the company for more than 15 years. He is a leader for the Predictive Analytics group in Research and Advanced Engineering.

Ford sells a touchscreen-enabled dash computing system that is used to control your indoor climate, play music from your phone and connect to the internet.  Ford analyzes data from a variety of sources to glean information on a range of issues.

Ford has at least a million vehicles equipped with its SYNC AppLink today, perhaps the largest collection of API-enabled cars. It expects another 3.4 million vehicles to be enabled to run its apps in the coming year. AppLink has apps that support Pandora radio stations as well as apps that can pay for parking spots and connect you to your ADT home security system.

Join us at Structure Data at New York City’s fabulous Chelsea Piers as we examine various data strategies and insights. Register before Feb. 14 and save $200.

–Clare Ryan