Box goes for more enterprise cred with SAP hire

If you’re a company trying to set yourself up as an business-class file-share-and-sync provider (aka the Dropbox of the enterprise), you could do worse than hiring people out of SAP(s sap), which embodies enterprise software. That’s just what Box has done, bringing Graham Younger aboard as executive VP of worldwide field operations.
Younger was previously SVP and GM of global sales for SAP’s SuccessFactors unit. Younger also did stints at Tibco(s tibx) and IBM(s ibm) so, as Box CEO Aaron Levie pointed out in a Tuesday blog post, Younger “really likes enterprise software.”
This hire comes a week after Box hired Manjit Singh, the former CIO of Las Vegas Sands and Chiquita Brands, to head its growing consulting practice, launched a year or so ago. In software, the only thing that might scream “enterprise” more than an SAP hire is building a consulting practice.
Still, Box, flush with venture cash and heading for an IPO, has some big-time competition. Most notably, Dropbox fancies itself as “the Dropbox of the enterprise,” which is the focus of its paid Dropbox for Business entry. Dropbox claims 4 million businesses use its service, but will not break out how many of them are Dropbox for Business customers or how many of its 200+ million Dropbox users in general pay. (Box doesn’t break out paying customers either.)
Last summer, Dropbox made some enterprise-y hires of its own, including former VMware end user computing techie Matt Eccleston to head up engineering and Ross Piper, who had been SVP of enterprise strategy and alliances for crm). Kevin Egan, who leads sales for Dropbox, is also a alum.
Besides these two heavyweights more than a half-dozen smaller companies also have their eye on this prize including Accellion, Egnyte, ownCloud. And, industry giants also are making their play — EMC(s emc) (with Syncplicity); Microsoft(s msft) (with SkyDrive aka OneDrive) and Google(s goog) (with Google Drive). The contestants here are literally too numerous to mention. (Seriously, I’m not going to publish the all-inclusive list here.)
So pull up a seat and get comfy because this is going to get interesting.