What lean startup theory means to IT buyers

Gigaom Research analyst Haydn Shaughnessy has a new report out on Applying lean startup theory to large enterprises. For those in the IT buyer community, the implications of lean product development can come from numerous angles, with the following just a few examples:
1) Serving as a customer partner with IT hardware, software or service providers. This early use and involvement can provide a jump on the competition temporally, or by influencing product design such that it is better tailored to the enterprise’s specific situation or environment.
2) Testing potential technology spinoff offerings from the company’s core business. Gigaom Research cloud curator David Linthicum has been writing about the trend of enterprises providing cloud services—not just as a means of generating revenue,but also to strengthen customer or supplier bonds.
3) Testing new, more digital versions of a company’s established, core products. Boston magazine has a piece on new Boston Globe owner John Henry’s attempt to rescue and revive a regional newspaper by introducing new theme-oriented news sites—e.g., in technology, entertainment and religion. Henry looks to follow the advice of a U.K. journalism professor who told him, “Don’t ask your people to innovate. Tell them to experiment. Turn the Globe into a giant laboratory for journalism.”
4) Aligning new marketing technology that fields and measures A/B tests of different online product pitches with the lean and provisional product development approach described in Haydn’s report.