RIP Facebook Mail: the beleaguered mail platform is finally put to rest

Facebook (s fb) has finally called it quits on the email service it created in 2010, a project designed to “save time” and “unify” email that never got off the ground. The Verge reports that the social media giant will now automatically forward email addresses to the primary listed address on Facebook profiles, rendering the service moot.
Users were notified today via a pop-up:
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Facebook’s email failure seems to be adoption — or, more specifically, lack of adoption. Although the company tried to get users to connect on Facebook email by changing every user’s listed address as, the service was never integrated or differentiated enough from the company’s old messaging experience to become its own tool. The result was a half-hearted attempt at mail that faded into the background — hardly the “seamless messaging experience” Facebook presented it as years ago.