Uber CEO announces push notifications for surge pricing decreases

Uber remains the top dog in the rising transportation app market, but its surge pricing model — which places a multiplier on rates when traffic is high — has drawn ire from many users. But CEO Travis Kalanick said at the 2014 LAUNCH Festival today that the company is making the process more “humane” by adding push notifications to users when surge pricing ends, according to The Next Web. The notifications, which will roll out to iPhone (s aapl) users next week and Android (s goog) users in the near future, may keep users from obsessively refreshing the app to get a better price, but it doesn’t solve the problem of enraging users when they need rides the most.