It’s started: Microsoft reassigns Julie Larson-Green

It’s been a few weeks since Microsoft(s msft) named Satya Nadella as its new CEO. Now the reverbs are starting. Julie Larson-Green has a new job, chief experience officer, which is a demotion. In the big “One Microsoft” reorg last summer, Larson-Green was heading up all Microsoft hardware efforts — including Xbox and Surface. She reported to then CEO Steve Ballmer.
In Larson-Green’s new role, according to the Wall Street Journal (registration required), she will report to Qi Lu, who is in charge of engineering for applications — including cash cow Office –and services — including Bing. Stephen Elop, another contender for the CEO job, now leads devices.
This is likely the first of many changes to come as Nadella puts his own stamp on the company. Some speculate that among another changes will be the departure of former Hillary Clinton campaign advisor Mark Penn. Penn is credited — if that’s the right word — for the anti-Google(s goog) “Scroogled” messaging.
Inquiring minds also wonder if the Microsoft execs on the short list for CEO — Elop, Tony Bates — will stick around.