Apple’s CarPlay hits the road

Remember Apple’s(s aapl) “iOS in the car” initiative? It’s now called CarPlay and it’s happening for real.

On Monday, Apple said Volvo, Mercedes-Benz and Ferrari would all introduce CarPlay systems this week. The company also revealed an all-star roster of manufacturers lining up to do the same: BMW, Ford(S f), General Motors(S gm), Honda, Hyundai, Jaguar, Kia, Mitsubishi, Nissan, Peugeot Citroën, Subaru, Suzuki and Toyota.

CarPlay is underpinned by Siri, Apple’s virtual personal assistant. It offers notifications and voice command-driven calls and messaging, as well as iTunes, podcasts, third-party streaming services and so on.

Apple said CarPlay is available as an update to iOS 7 and will work with all iPhones that support the Lightning connector. Rival platforms include Nokia’s Here Auto(s nok) and BlackBerry’s QNX(s bbry), while other firms keen to get into your dashboard include Panasonic, Qualcomm(s qcom) and Nvidia(s nvda).