Video ad tech company TubeMogul files for IPO

Video advertising company TubeMogul filed an S-1 with the Securities and Exchange Commission (SEC) to go public Wednesday. The company, which is based in Emeryville, Calif., intends to raise $75 million through the public offering, and wants to list on the New York Stock Exchange under the stock symbol “TUBE.”

TubeMogul’s S-1 reveals that the company had revenue of $57.2 million in 2013, up from $34.2 million in 2012. It incurred a net loss of $7.4 million last year, compared to a net loss of $3.6 million in 2012.

The company has a bit of an interesting history that’s indicative of how the entire online video space has changed over the years: TubeMogul launched in late 2006 as a way for publishers to syndicate their videos across a wide variety of video platforms.

As the video platform space consolidated, TubeMogul shifted more towards an analytics service model, and eventually used the intelligence gathered in that space to get into the video advertising business. Altogether, TubeMogul has raised more than $53 million so far.

TubeMogul’s IPO continues a spree of public offerings in the video advertising space, which also saw Tremor (S TRMR) and YuMe (S YUME) go public in 2013.