Europeans love Chromecast too: The latest news from European retailers shows that Google’s (S GOOG) streaming stick has been selling really well, at least in some parts of Europe, since it launched on the continent two weeks ago. Some even say that the device has been met with demand that compares to Apple’s (S AAPL) iPad.
Google hasn’t released any firm Chromecast sales numbers, and a spokesperson only sent me this statement when contacted for this story:
“We’ve sold millions of Chromecasts to date, and we hope to replicate that success in Europe.”
Some of the retailers that Google has been partnering with across the continent have been a bit more open. Dixons Retail, owner of the U.K. electronics store chain Currys, revealed a few days ago that it sold a Chromecast every 4.5 seconds on launch day. The chain briefly sold out in some stores on launch day, and a representative called it “one of the most successful launch days, both online and in-store, in recent years,” comparing it to the introduction of the iPad.
Norway’s Elkjøp chain has also seen strong sales, forcing it to order a second batch of 40,000 additional devices a few days after launch to keep up with demand that a spokesperson called “second to none.”
Google had underestimated the success of Chromecast when it first introduced the device in the U.S. last summer, where availability was spotty for weeks after launch.