Crittercism scores $30M in funding from VMware, others to boost mobile app performance

We all love our mobile apps and want them to run fast. And now that more people are running mobile apps for business purposes, speed has become even more important. Crittercism,which measures that performance, now has $30 million in new funding to beef up its application performance measurement capabilities.
New investors include lead Scale Venture Partners, VMware(S vmw), Accenture and Interwest Partners. They join existing backers Google(s goog) Ventures and Opus Capital in the series C round which brings total funding to about $48 million.
The fact that enterprise tech powers VMware and Accenture are aboard reflects the growing importance of mobile apps in the workplace — VMware bought Airwatch for $1.5 billion in January to boost its mobile capabilities, for example. Crittercism customers include NPR, Hotel Tonight, Netflix(s nflx), and LinkedIn(s lnkd).
“An entirely new market has essentially opened up over the past few months in the form of B2B and employee-facing apps,” Andrew Levy, Crittercism CEO and co-founder, said in an email. “As apps are becoming commonplace and mission critical in the enterprise, they impact both the top- and bottom-lines of businesses. Crittercism will use the funding investment to enhance our product to target this new market.”
The company also plans to build out its sales and marketing and channel efforts outside the U.S., Levy said.
Competitors include Crashlytics, which Twitter acquired in January, and Bugsense. App performance management company New Relic is adding more mobile management and monitoring capabilities to its offering as well.