Heroku queues up connector to pump data to and from Salesforce.com

Heruko Connect, which will sync up customer data between Salesforce.com(s crm) and the Heroku Platform as a Service, is now available.

In beta since it was announced as part of Salesforce1 in November at Salesforce.com’s annual Dreamforce conference, the product is a bridge between corporate Salesforce.com information — managed by Oracle databases — and data used in customer-facing applications, which is managed by Heroku in Postgres.

“This is sort of like a Dropbox or iCloud(s aapl) for these platforms — it’s a set-it-and-forget-it model,” said Adam Gross, head of product at San Francisco-based Heroku, which is now part of Salesforce.com. This is all part of Salesforce.com’s attempt to rationalize its “two-PaaS” strategy. Salesforce.com’s Force.com PaaS is the used to develop internal employee-facing applications — while Heroku has now been deemed the preferred PaaS for Web-based customer-facing apps, as Heroku president Tod Nielsen explained at Dreamforce.

If that seems sort of forced, Gross said that even if Salesforce.com were starting from scratch — if its own Force.com did not exist — it would probably go this route.

“There are something like 40 different Javascript toolkits for creating a web page. There are so many because they’re all optimized for different use cases — maybe real-time chat, a mapping tool, e-commerce. We’re saying there are platforms for enterprise apps and platforms for customer apps. Those things are different but can be unified,” Gross said.

This product is part of the overall Salesforce1 Connected Customer App Package, and pricing depends on resources used.