LivePerson buys Germany’s Synchronite to add co-browsing to customer service tech

The not-at-all-creepily-named “digital engagement” firm LivePerson has bought a German startup called Synchronite for its co-browsing technology. The deal should help LivePerson boost its real-time customer service product by allowing agents to see what the customer sees, so they can guide him through form-filling, completing purchases and other functions of the client’s website. Other outfits doing similar things include Unblu, LiveLook and Firefly. The purchase price for Mannheim’s Synchronite was not revealed.