Square adds online appointment booking to its growing list of seller services

Square merchants who serve their customers on set schedules now have a new option in their Register apps to automate appointments on their websites.

Square bought online appointment scheduler BookFresh back in February. While it continued to offer the service independently, Square has now integrated the technology into its menu of linked Square applications. Square Appointments puts a widget on the merchant’s website or mobile app where customers can view available appointment slots, book a time and enter relevant customer and contact information.

Salons, day spas and tattoo parlors can then view and manage those appointments in Square’s overarching Register app. Eventually Square will add further links between Appointments and its billing, payment and marketing features, a Square spokesperson said.

After a 30-day free trial, the service will cost $30 a month for individual sellers, and gets more expensive the more staff a business has. Square will also offer Appointments as a standalone service to customers who don’t use its credit card processing services.