Luminal closes $10M in new funding from NEA to build its cloud management team

[company]Luminal[/company], a startup that wants to help you build and manage your cloud applications, now has $10 million in new funding led by [company]New Enterprise Associates[/company], bringing its total venture funding to about $13.8 million.

The  Frederick, Md.-based company is cagey about saying too much about what it does — it’s taking applications for beta users now — but, in general, Luminal will compete with tools like Chef, Puppet (see disclosure), Ansible and Salt. It also claims it will do more than configuration management.

“Our solution allows you to declare the composition and orchestration of your cloud infrastructure and we deploy it, operate it to allow immutable patterns, and maintain it until you change the declarations. Deployment is a small part of our value to our customers,” company founder Andrew Wright said via email.

What to do with this new money? According to Wright:

“We plan to grow the engineering team significantly. We’re working on several hard problems – from immutable infrastructure as a turnkey infrastructure capability, to writing a declarative and functional domain specific language. These are areas that require specialized talent to do well, and having NEA and our other partners behind us allows us to attract more of that talent.”

The company, helmed by CEO Josh Stella, pictured above, also plans to build its marketing and sales teams.

Luminal founders with Maryland Governor Martin O'Malley

Luminal founders with Maryland Governor Martin O’Malley

Luminal will be available first on [company]Amazon Web Services.[/company] Previous investors Core Capital and Maryland Venture Fund, and others also participated in the round.

DisclosurePuppet Labs is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.