Say so long to vCheese and hello to vCloud Air

Buh-bye, vCloud Hybrid Services. Hello, vCloud Air.

[company]VMware[/company] plans to rebrand vCHS, introduced last year and commonly called vCheese for short, as vCloud Air. So very Mac-like. You can sort of see why. “Cheese” or “cheesy” are probably not words you want to associate with your cloud infrastructure.

In the grand scheme of things, this isn’t huge news, but it is news that will likely be announced in advance of VMware’s VMworld 2014 event in San Francisco next week. VMware launched vCHS last year as its enterprise-focused response to the Amazon Web Services cloud threat. Last week it expanded its presence to Japan via a partnership with Softbank.

A VMware spokesman would not comment on the name change.

But in other, official, news VMware promoted several executives on Wednesday. Bill Fathers, who joined the company in 2013 as SVP of hybrid cloud services, is now executive VP. And Martin Casado, who came aboard via VMware’s $1.3 billion aquisition of Nicira just over two years ago, is SVP in charge of the networking and security business unit.

That latter bit of news might allay concerns of VMware watchers who thought Casado would jump to a startup as soon as his lock-up period was up. In his new role, Casado is stepping in for Steve Mullaney, who plans to leave VMware at the end of September.

For more on vCHS — er, vCloud Air — check out Fathers’ talk at Structure 2014 in the video below.