Here’s the first video teaser for the upcoming Asus smartwatch

Asus is going to launch a smartwatch on September 3, and now it’s got a name. According to a new teaser video, it will be called the Zenwatch — borrowing the “zen” moniker from the popular line of Asus laptops — and will have the oblong face we first saw in sketches earlier this week.

We don’t know a ton about what is shaping up to be the first watch from the fourth of five original [company]Google[/company] Android Wear partners. We don’t even know for sure that it’s going to be running Google’s smartwatch software, but it seems likely. Previous murmurs pointed to the device competing heavily on price.

One thing the video does make clear, however, is that [company]Asus[/company] is putting an emphasis on style — Tuesday’s sketch highlighted a genuine leather watch strap, for instance. If the Zenwatch can undercut the other Android Wear watches on price while providing luxury details like a leather strap, Asus might have a winner on its wrists.

If you’re in the market for a Android Wear watch, wait a week: On September 3 and 4, three new watches are scheduled to be announced. In addition to the Zenwatch, [company]Motorola[/company] is expected to put the Moto 360 on sale, and [company]LG[/company] has been teasing a follow-up to its G Watch.