Data plans are the biggest obstacle to mobile video’s future

Consumers are increasingly turning to their phones to stream video, but there’s one major obstacle that still holds many back from watching video on mobile devices while outside of their own home: data plans. That’s one of the findings in the most recent Ericsson ConsumerLab TV and Media report.

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Almost half of consumers (46 percent) believe the data cost for accessing video on mobile devices is too high, according to the report, which [company]Ericsson[/company] released this week. Interestingly enough, there is a close second reason: 45 percent of consumers think that the cost of content is too high. Still, smartphones are on the rise as a video consumption device, while desktop PCs are declining.

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Overall, video consumption is growing and is starting to become as important as linear TV, at least with regard to the number of times people access each medium.

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