Google lures startups to its cloud with $100K in cloud credits

Amazon built its prodigious cloud business in part by winning over startups to its pay-as-you-go infrastructure and it still often offers credits to companies now to make good on outages or to just keep them coming back for more. Now, as Google tries to juice acceptance of its public cloud, it is offering $100,000 in cloud resource credits to young companies that qualify.

The new credit is available to companies less than 5 years old and with less than $500,000 in annual revenue, via select incubators, accelerators and investors. Recipients cannot have received Google Cloud Platform credits in the past. The free resources come with support. While most of the incubators and accelertors listed are U.S. based many of them operate globally and there are a few qualified partners specific to EMEA and APAC, a Google spokeswoman said

Google has offered credits in the past but for significantly smaller amounts. For example,  Google Cloud Platform Starter Pack, gave qualified startups $500 in credits and there have been other bigger offers here and there, but Google is clearly raising the bar.



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Note: This story was updated at 9:41 a.m. September 13, to add more details about geographic availability of this program.