Can a bike’s design inspire more people to ride?

“Design starts with a question” is the way of working for INDUSTRY, a design consultancy based in Portland, Oregon. Why should this exist?

Designing with meaning is their answer. But the co-existence of design and innovation is no small task in the new world. Sketching and concept development are often digital, rather than pencil-to-paper, though both exist. Additive manufacturing, CAD technology like Autodesk Fusion 360, 3D printing, and rapid prototyping introduce entirely new design and proof-of-concept cycles. “Our process in many ways is about being agile,” describes Oved Valdez, co-founder and creative director. “It’s not about having a linear or structural blueprint for innovation… that no longer exists.”

In a recent nationwide challenge to create the ultimate urban bike, INDUSTRY combined their passion for design and innovation to redefine the category of cycling. In this video, see how INDUSTRY approached their “SOLID” project with the help of Autodesk Fusion 360 and created the first connected, 3D-printed titanium, lifestyle bike.

Learn more about product design with Fusion 360 here.