Oracle launches upgraded cloud platform with its database and Java available as a service

Oracle detailed on Sunday evening its upgraded cloud suite that includes the ability for customers to use its flagship database in the cloud as well as on-premise. Executive chairman and CTO Larry Ellison talked about the new platform, now available, during his keynote session at Oracle’s annual OpenWorld conference.

Ellison (pictured above) attempted to persuade the audience that Oracle’s rejiggered cloud platform can be the all-in-one shop for users to run [company]Oracle[/company] applications, house their data and even build out their own applications while choosing whether or not they want any or all of those items to run on the cloud.

“This new Oracle in the cloud allows you to move any database from your datacenter to the cloud like pushing a button,” said Ellison.

Oracle’s cloud platform consists of a software-as-a-service (SaaS), a platform-as-a-service (PaaS) and an infrastructure-as-a-service (IaaS) in which all three are needed by Oracle to better serve its customers who have been clamoring for the company to provide cloud services, explained Ellison.

“Along comes the cloud and that’s exactly what people expect us to do,” said Ellison. “What we have been doing for the past thirty-plus years is to move [customers] databases and applications to the next generation of technology without you having to generate a single line of code; and that’s what we do.”

While Oracle has a cloud platform that it’s been trying to spread to the masses for a few years, the biggest deal regarding the new cloud upgrade is the ability to run Oracle’s database in the cloud or on-premise in their own environment, said Ellison. Furthermore, users can now move any application, regardless of what language it is based on, to Oracle’s upgraded cloud. The company needed to develop its own IaaS in order to accommodate users whose applications may not be based in Java, the standard language for many Oracle users, he said.

Oracle database and PaaS

Oracle database and PaaS

During Ellison’s keynote, which was marred by technical difficulties resulting in Ellison sternly repeating his usual coda “Next slide, please,” Ellison summarized how many applications Oracle now has in its software business and how it can now be seen as a competitor to Salesforce when it comes to producing software that businesses can use to deal with clients.

Ellison took many shots at and other businesses he considers rivals and at one point showed a slide that described how many of those companies — like [company][/company] and [company]SAP[/company] — all use Oracle technology in their infrastructure.

“It’s rude, but it’s the truth, and it’s kind of funny,” said Ellison. “HANA powers the cloud? What cloud? Where? Let’s just talk about earth.”

Holger Mueller, a principal analyst and vice president of Constellation Research, recently told me that Oracle’s PaaS push can be seen as an attempt to keep customers from switching to other cloud services.

The problem Oracle needs to deal with is whether or not Oracle’s existing applications will be able to run efficiently in the Oracle cloud, something that hasn’t been rigorously tested in the mainstream, Mueller said.

“I think they are playing a more defensive mode,” said Mueller. “I don’t see them going aggressive on everything.”

Oracle OpenWorld caused a portion of Howard Street in San Francisco to shut down and be converted to a mini convention center

Oracle OpenWorld caused a portion of Howard Street in San Francisco to shut down and be converted to a mini convention center

Sunday’s keynote is the first for Ellison since he stepped down as company CEO and put on the CTO hat. For the most part, Oracle observers are saying that Ellison’s control of Oracle and his associated duties will not change too much in light of the title change; Ellison still controls over 25 percent of Oracle’s total shares.