Crunchyroll just made its next move toward becoming a multichannel niche player by launching Korean drama streams on Soompi.com, a fan community site for Korean pop culture that the company acquired earlier this year. Crunchyroll had previously launched its own destination for Korean dramas dubbed KDrama.com, but it’s now forwarding any KDrama users to Soompi.
[company]Soompi[/company] was founded in 1998 as an online magazine and fan community for Korean pop culture, and currently attracts about 3 million visitors per month, according to Quantcast. The site was acquired by [company]Crunchyroll[/company] in May, and is now working to expand Korean drama streams to markets around the world. From an announmcement post published Monday:
[blockquote person=”” attribution=””]Right now, most of SoompiTV’s content is only licensed for the US and Canada (sadface). However, because we know that Soompiers hail from all over the world, we’re doing our best to get more content for everyone.[/blockquote]
Tapping into an existing fan base seems like a pretty smart move for Crunchyroll — and it could potentially also be a blueprint to bring niche video programming to other fan communities. Crunchyroll was acquired by the [company]Chernin Group[/company] late last year, and has since become a key part of [company]Otter Media[/company], the joint venture between the Chernin Group and [company]AT&T[/company] that’s all about niche programming. AT&T and the Chernin Group have earmarked $500 million for Otter Media, which should leave some cash for Crunchyroll to expand into additional niche markets soon.