AWS names Dow Jones vet to drive its enterprise game plan

Amazon Web Services has a new enterprise strategy chief in Stephen Orban, who, as a former CIO of Dow Jones, the publisher of the Wall Street Journal and Barrons, probably knows something about the enterprise mindset. Before that he was at Bloomberg where he helped launch Bloomberg Sports, which was sold to STATS LLC, according to CIO Journal (registration required), which first reported the news. Orban disclosed his plans two weeks ago in a Medium post.

A spokeswoman said this is a new position at the company. AWS made its name with startups who loved that they no longer had to drop a big chunk of their venture funding on big servers and software licenses. But it’s now about three years into a major push to win more enterprise business, a drive it will doubtless reinforce at AWS Re:invent next month.

Last week it launched a key piece of enterprise technology with AWS Directory Services, which should ease management of a combination of on-premises and Amazon cloud-based resources. Most enterprises, after all, still run a ton of in-house applications, something startups didn’t have to worry about.

In the past year, [company]Amazon[/company] executives have been talking more about enabling hybrid cloud scenarios in conjunction with Amazon’s public cloud.

During last week’s conference call announcing a new AWS German region, SVP Andy Jassy (pictured above) ticked off a list of AWS technologies that enable such scenarios, including Amazon’s Virtual Private Cloud  (VPC) — which lets users “cordon off a part of our network and deploy subnets that can be addressable via IP addresses that companies bring to bear or via the internet.”

Other products in that category include Direct Connect, a Storage Gateway appliance and the new directory services.

As Orban wrote in his Medium piece:

AWS has shown commitment to evolving their enterprise feature set and business practices. This is evident through the ongoing investments being made in this area. The proliferation of enterprise agreements, recruitment of enterprise technology veterans, and the constant service enhancements being made to cater to the enterprise all speak to this.

Amazon has the public cloud portion of the hybrid situation well covered and is making headway on enterprise linkages, but [company]Microsoft[/company], [company]VMware[/company], [company]HP[/company] and other legacy IT players — all of which sport more enterprise DNA — are targeting that hybrid cloud opportunity as well.