EMC cloud really isn’t all about EMC hardware, says EMC product chief

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Skeptics and smart asses (raising hand here) contend that any cloud delivered by a hardware provider is immediately suspect because it’s just a way for that vendor to sell more of that aforementioned hardware. There is some validity to that theory but there is also nuance. For example, most legacy hardware businesses are now fully into the software game. Count EMC among them.

As Jeremy Burton, president of product and marketing for the Hopkinton, Mass.-based storage giant, says on this week’s show: “Old images die hard … I have about 15,000 people that work for me, 300 of them do hardware … but hardware is just a wrapper to deliver the software.”

EMC’s storage expertise — in hardware and software — is the foundation of its newly announced hybrid cloud strategy. Viper, EMC’s software-defined storage layer and DSSD, the super-secret Andy Bechtolsheim-backed Flash storage startup EMC bought about 8 months ago, will play a big role in the internet of things era as companies demand more real-time information processing, Burton said.

While [company]EMC[/company] hasn’t talked much at all about what’s going on with DSSD, that will start to change soonish. “You’ll start hearing next year about how this [technology] offers mind-blowing performance and latencies really geared to in-memory databases that process streams of data coming from mobile devices,” Burton said. “That super-high-performance will complement the commodity infrastructure that we have underneath Viper, that sits beneath Hadoop.”

[company]DSSD[/company] will work hand-in-glove the Pivotal application and data fabric to underlie next-gen apps, Burton said. Unlike traditional storage arrays, DSSD will talk “native HDDS” to the applications. “It doesn’t smell like a storage array, it doestn’ talk iSCSI or Fibre Channel, it talks natively what the application speaks. And a lot of the services it enables we will provide ultimately through Pivotal Cloud Foundry PaaS layer,”he added.

Intrigued? Well there’s lots more here from Burton about how EMC’s recent acquisitions of Cloudscaling, Spanning and Maginetics fit into its cloud plans.

Burton’s segment starts about 12 minutes in. In the first segment, Derrick Harris and I discuss the IBM-and-Twitter partnership that, at first blush, seemed odd, but when you think about it makes absolutely great sense for both parties.

Jeremy Burton, EMC president of product and marketing.

Jeremy Burton, EMC president of product and marketing.


Hosts: Barbara Darrow and Derrick Harris

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