Palerra (once known as Apprity) is ready to help companies discover bad behavior in the cloud

Security startup Apprity has launched out of stealth mode and is changing its name to Palerra. The Santa Clara-based startup wants to set itself apart from the multitude of security startups out there with its cloud-based system that pinpoints unusual activity in a company’s cloud infrastructure.

Because companies are using so many cloud services ranging from [company]Amazon[/company] EC2 to, it’s harder than ever to keep track of user credentials and which employees have the right access privileges, explained Palerra CEO Rohit Gupta, who previously worked in security related positions at Oracle and Sun Microsystems. Palerra’s cloud-based LORIC system monitors all user activity in the cloud and takes action should something malicious occur.

What makes Palerra unique among other access-management focussed startups like Conjur is its use of data modeling, which lets Palerra learn a user’s behavior as he or she accesses various cloud services. As Palerra keeps tabs on what cloud services a person uses and how he or she is using them, it can detect if that person is snooping around in a place on the cloud that he or she should not be.

Using Palerra, a company can keep tabs on rogue salespeople who plan on taking sensitive company data stored in to new jobs. For example, if an employee were to download sales lead data when he or she wasn’t supposed to, Palerra can recognize the fact and send over a report to the business that recommends taking remedial action.

Rohit Gupta

Rohit Gupta

Palerra can even be set up to make sure that the correct VPN gateway settings are enforced throughout the cloud and if it discovers something out of whack, it can reset those settings back to what they should be, Gupta said. It’s sort of like having a virtual security administrator whose job is to not only watch user behavior but also make sure the system is configured correctly so there aren’t any security holes.

The forty-person startup currently supports a dozen cloud services like Amazon, [company]GitHub[/company], [company]Box[/company] and [company]Microsoft[/company] Office 365.

In February, Palerra landed $8 million in funding from Norwest Venture Partners (NVP) and Wing Ventures.

Post and thumbnail images courtesy of Thinkstock user Balefire9.