Lenovo’s conquest of Latin and South America begins with the Moto Maxx phone

Lenovo’s newest smartphone for Latin and South America doesn’t actually have the Lenovo name on it. Instead, the Moto Maxx will be stamped with the Motorola logo as Lenovo completed its $2.9 billion purchase of the company from Google last month. That’s OK because the Motorola brand resonates with consumers in this regionĀ far more than the Lenovo name does.

moto maxx official

Announced on Wednesday, the Moto Maxx appears to be a re-branded GSM version of the Droid Turbo released last month on Verizon’s network. It has the same 3900 mAh battery, for example, and comes with the Motorola Turbo Charger which can add 8 hours of juice with a 15 minute plug-in.

The Maxx also shares the 5.2-inch Quad HD display of its Droid sibling, offering an eye-popping 565 pixels per inch; the highest pixel density of any smartphone, says Motorola. A 21 megapixel camera, dual-LED ring flash, and 64 GB of internal storage are other highlight features. [company]Motorola[/company] used Kevlar fibers and Gorilla Glass to keep the Moto Maxx in one piece in case of drops and bumps.

Motorola didn’t announce pricing for the Moto Maxx but says it is available today in Brazil with a launch in Mexico to follow in the middle of this month. Additional Latin American countries will see the Maxx soon after that. The company has done well in these regions with its lower-priced Moto E and G devices; we’ll have to see if these same areas are ready to spend what’s likely a lot more money for a top-end [company]Google[/company] Android smartphone.