Back in 2009, Netflix design director Dantley Davis had an epiphany: Streaming movies and TV shows aren’t the same as DVD, he thought, so why should they look like DVD covers in Netflix’s TV app? Davis proposed that Netflix move away from the box covers, and instead embrace bigger pictures that looked better on TV.
The problem at the time was that [company]Netflix[/company] simply didn’t have those image assets — but Davis didn’t give up. He kept working on his vision of a TV-optimized UI, and eventually convinced everyone that this was the right way to go. Netflix began to take screenshots and reformat pictures for each and every of the tens of thousands videos in its library, and finally rolled out a completely redesigned TV app in late 2013.
It’s that persistence and keen eye for the future that has turned Davis into one of the stars on Netflix’s design team. These days, he is bringing the same dedication to the mobile space, where is working to relaunch Netflix’s iPad app, and more broadly trying to figure out how to make Netflix’s mobile strategy future-proof.
At Gigaom’s Roadmap 2014 conference, which is happening at the SFJazz Center in San Francisco on November 18 and 19, Davis will tell us which problems Netflix is trying to solve in the mobile space, and how his team is using Netflix’s resources to redefine the company’s mobile experience.
He will be joined by speakers like Yves Béhar of Fuseproject, Nest CEO Tony Fadell, Facebook director of product design Julie Zhuo, Medium founder Evan Williams, Android design VP Matías Duarte and High Fidelity co-founder Philip Rosedale.
Tickets are selling fast, so buy yours today.