AWS partners fight to fill gaps in Amazon’s hybrid cloud story

Over the past few years, Amazon Web Services, the public cloud champ, has gradually embraced the hybrid cloud model. The truth was (and is) that big companies want to keep some workloads and data under their purview and off of shared cloud infrastructure. So Amazon launched a bunch of services to bolster that hybrid cloud story — Virtual Private CloudAWS Directory services, among others.

But smaller companies really hope to ride the [company]Amazon[/company] wave by plugging gaps in that hybrid story, and nearly all of them are in Las Vegas this week at AWS Re:Invent, press kits in tow.

Venetian Hotel Las Vegas

Datapipe, for example, will talk up how it helped customer Findly deploy a hybrid cloud across several data centers. That means Findly can keep key data in environments it controls while also taking advantage of AWS services, managed by Datapipe. The new Datapipe Access Control Model for AWS vows to make it easier for risk-averse businesses to use AWS services without handing over admin credentials to any third party.

Findly SVP of IT Tyler Holbrook said via email that his company uses Datapipe for a private cloud environment in New Jersey and California that is directly connected to its AWS environments in the east and west regions. “The direct connect allows us to move resources seamlessly between AWS and Datapipe as well as take advantage of AWS for on demand scaling,” he said.

In other news, LogicMonitor said it  has integrated its IT infrastructure monitoring services with AWS CloudWatch API so that users can see, store and parse trend metrics of their on-premises and AWS workloads.

According to Ravello Systems, its new Direct Upload will clone entire VMware vCenter environments to either AWS or [company]Google[/company] Cloud “without requiring any VM import or conversion.” The general idea is to give customers fast access to multi-cloud capacity without modifying their applications. That can be important for dev/test, staging, continuous integration, training or even production applications if it works as advertised. This is definitely not cloud native, but for many companies this could be useful.

And if you’re a government agency or contractor, Racemi says its DynaCenter software can now migrate your entire server stack — from operating system soup to configuration nuts, to AWS Gov Cloud, a special AWS region set up to meet government agency compliance requirements.

For years Amazon had the public cloud market to itself, but that’s no longer the case with [company]Microsoft[/company] and Google (and IBM and others) pouring money into their offerings. It’s also playing catchup in hybrid cloud, where Microsoft and [company]VMware[/company] have advantages, given their enterprise customer bases and sales forces. So AWS needs help here from its partners.

Although, of course the long-term risk to these smaller partners is that AWS could end up rolling out the very same services these companies are offering now.

The aforementioned new partner products are just a subset of what’s been announced already and what’s upcoming later Tuesday at AWS Re:Invent as it kicks off with partner day. So stay tuned.


Las Vegas photo Shutterstock/FWStudio; Swag photo Barb Darrow/Gigaom