Yahoo to hold its first mobile developer conference

In a first for the company, Yahoo will hold a mobile developer conference on February 19, 2015 in San Francisco. Yahoo, which announced the news on Monday morning, is featuring Flurry, the mobile analytics and monetization company it bought this past July for an estimated $300+ million.

There’s little actual detail yet on the event, with [company]Yahoo[/company] taking email addresses to provide later updates. This tidbit from the official post on Tumblr — which Yahoo also bought — provides a glimpse at what to expect:

Today, Americans spend more time on their smartphones than watching TV – making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps.

The conference will include speakers from Yahoo, app developers and Yahoo’s VP of Flurry products, Simon Khalaf’s State of Mobile address. Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.

With the emphasis on Flurry and the mentioned “suite of tools,” I’m wondering if Yahoo is looking to revamp its mobile ad and analytics approach at the event. Simply put: Yahoo has no platform or hardware of its own to support so I can’t think of any other reason the company would have a mobile developer conference like [company]Apple[/company], [company]Google[/company], [company]Samsung[/company], or [company]Microsoft[/company] do.

Having said that, I’m intrigued by the conference, if only because I’m impressed with the Yahoo mobile apps the company has delivered for multiple platforms since the beginning of this year. I hit up the Yahoo News app twice a day, every day on my mobile devices and the Yahoo Weather app is among the best in my opinion as well.