Upcoming Gigaom event: What do your playlists say about you?

The big data giants like Google and Facebook aren’t the only companies utilizing data to make strategy decisions – companies in all verticals are jumping on the bandwagon. The music industry saw $5.9B in digital sales in the US alone – accounting for a 4.3% increase in 2014 and giving businesses a proven model for growth through big data.

Everyday Spotify’s 50+ million global subscribers have access to over 20 millions songs on the platform. Their subscriber base will likely grow to over 40 million as they add nearly 20,000 songs every day. Sure, they’re a music streaming service – but they are also a big data company, collecting terabytes of data on our streaming behavior: song tone, time of day played, tempo, genre and more. From this, they can deduce whether you’re driving to work, working out or falling asleep. They can predict your listening habits, hone their musical recommendations and tailor ads to your liking with a statistically high rate of return for their advertisers.

Spotify’s 2014 acquisition of Echo Nest, an artificial music intelligence service, was to improve their algorithms and better utilize their daily accruement of big data. This is informative power that other music streaming services lack – putting Spotify in a unique position to be the DJ of our lives.

At Structure Data, Principle Music Scientist at Spotify and former CTO of Echo Nest, Brian Whitman, will share what’s in store for Spotify, Echo Nest, and the copious amounts of data we’re giving them as listeners.

Join us March 18-19 in New York City for two packed days of big data discussions.