Splunk delivers business insights for Domino’s Pizza

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world’s top public restaurant brands with its global enterprise of more than 10,300 stores in over 70 international markets. The Domino’s brand generates over $2 billion in global digital sales per year.

Each Domino’s store is like its own datacenter that is streaming data about systems, customer purchases, supplies, revenue and more. Domino’s originally selected Splunk Enterprise to resolve IT issues—such as quickly identifying and fixing network bandwidth and latency, Internet connection or payment processing issues across stores—by collecting, indexing and monitoring this streaming machine data.

Domino’s IT team quickly saw potential for Splunk software far beyond the initial use case of IT Operations and expanded its use across the organization. Domino’s is now using Splunk Enterprise to visualize business sales trends across geographical locations such as orders per minute, numbers of transactions per store, what types of pizza and other food items customers order and what coupons they may be using to do so.

With these business insights from Splunk Enterprise, Domino’s can make more precise marketing decisions—for example, the company can determine where and when it may be more lucrative to run promotional campaigns and analyze the success of these campaigns as well as one-off promotions in real time.

To learn more, watch the Domino’s video case study.