Cloudbees rakes in $23.5M to fund mo’ marketing

Cloudbees, the PaaS company that’s transitioned into a continuous integration company, now has $23.5 million in Series D money to fund expanded sales and marketing in more geographies.

“We want to scale up and scale out,” Cloudbees CEO Sacha Labourey said in an interview. “To scale up we’ll invest more in sales and marketing — put more people on the street in more regions. Scale out means covering more use cases than today.”

He said Cloudbees, founded in 2010 by several former JBoss executives, is used mostly in the medium and large part of the Small-Medium-Large company spectrum and now needs to focus on startups and small companies as well. “Enterprises get the depth of Jenkins and its use with other tools. Startups need something that’s easier to get started with.”

Jenkins is the open-source continuous integration (CI) tool that is the centerpiece of Cloudbees’ PaaS-to-CI pivot. The rationale for that move was the feeling that more companies were ready to use Jenkins and associated services across public and private clouds, as well as in their own server rooms, than were ready to throw in with a public Platform as a Service.

“The public PaaS market has not had hockey-stick-type growth but companies did know they need to realize software value faster so continuous integration has huge traction,” he said.

Existing investor Lightspeed Venture Partners led this round, with contributions from Matrix Partners, Verizon Ventures and Blue Cloud Ventures — all of which also contributed to earlier rounds. Total funding for Cloudbees is now just south of $50 million.